Carti/Surse

Pentru potolirea foametei mintale, recomand:

1. Positioning – The battle for your mind, Jack Trout şi Al Ries.

2. The origin of brands, Al şi Laura Ries.

3. Blue Ocean Strategy, W. Chan Kim şi Renee Mauborgne.

4. Differentiate or Die: Survival in Our Era of Killer Competition, Jack Trout şi Steve Rivkin.

5. No Logo, Naomi Klein.

6. Kellogg on Branding: The Marketing faculty of The Kellogg School of Management, Tim Calkins şi Alice Tybout.

7. Permission Marketing, Seth Godin.

8. The 22 Immutable Laws of Marketing, Al Ries şi Jack Trout.

9. Innovation and Entrepreneurship, Peter Drucker.

10. Moromeţii, Marin Preda.

Carti/Surse was last modified: April 25th, 2013 by

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